Barefoot Wine X Oreo Thins
In 2021, Barefoot Wine and Oreo decided to partner up and create an ambitious collaboration to create a wine that pairs well with Oreos. I had the pleasure of being the Art Director and Lead Designer for this huge campaign. We got 71 Placements equating to 24.9MM Daily Impressions (469MM Monthly Impression). Also, we got in top-tier publications like USA TODAY, NEW YORK POST, FOOD NETWORK and THRILLIST with additional coverage from SNL and LATE NIGHT with SETH MEYERS.
Oreo X Wine Pairings
This concept shows delicious charcuterie boards full of Oreo Thins arranged in decorative patterns; including dipping sauces and the perfect Barefoot wine pairing.
Tasting Notes
Barefoot X OREO THINS Red Blend bottle on a bright blue background, surrounded by its flavor components: blackberries, and pieces of chocolate. The product and these elements break through a straight line of Oreo Thins, on their side, with one laying flat with a bite taken out.
Commercial Video
This is a set of 3 commercial videos that highlight the new Barefoot X Oreo product. Each video was shot with an in-house photo/video team.
Videos Featured:
Top Left - Teaser trailer / CGI
Top Right - Feature (15 sec) / Stop Motion
Bottom - Feature (8 sec) / Stop Motion
Featured
These are a few articles and videos where this campaign was featured.
None are paid sponsorships